I am continually surprised – in a good way – by contacts reaching out to me on LinkedIn. As a woman business leader and entrepreneur, LinkedIn is my professional “comfort zone.” Of all the social media platforms, LinkedIn gives you the ability to control and even manipulate your message. It is a “living brochure” for your personal brand.
In this article, Guy Kawasaki provides some useful ways to maximize your exposure with some great LinkedIn tips:
- Acquire new customers through online recommendations and word of mouth
Satisfied customers are the best source of new customers.
- Keep in touch with people who care most about your business
Sites like LinkedIn help keep your business alive in the minds of the people who care most about your business
- Find the right vendors to outsource services you’re not an expert on
LinkedIn makes it easy for you to find vendors through the network of your peers.
- Build your industry network—online and in person
Search LinkedIn’s Groups directory to find industry associations and networks to take part in.
- Get answers to tough business questions with a little help from your real friends
LinkedIn Answers and Groups let you find answers to vexing questions quickly by tapping into the wisdom of your network.
- Win new business by answering questions in your area of expertise
Use the many forums on LinkedIn to share the knowledge you’ve gained in your area of expertise.
- Raise funding
You can use LinkedIn to find mentors or potential investors for your startup.
- Network with peers in your industry for repeat business referrals
With over 2000 groups dedicated to small business topics, you’re sure to find a relevant group to network.
- Convince potential customers of your expertise by sharing unique blog content
Small businesses smart enough to create unique content on their expertise should link to it from their LinkedIn profiles.
- Keep your friends close and your competition closer
Not only do company profiles give you unique insight into your competition, they also give you an opportunity to stumble upon potential hires.
You hear a lot of “buzz” about other social media platforms, but I think it’s time LinkedIn got a little more respect. How have you used LinkedIn to grow your business connections?