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    20 Reasons Why Social Media Won’t Replace Email for Women Business Leaders

    February 22nd, 2013

    Email marketing is still an important tool for women business leaders.

    As a Woman Business leader, I understand how a robust social media program can be an important component of my company’s marketing mix.  But it’s only part on the mix.

    Email is the glue that bonds social media channels together.

    The rise in popularity of social media only enhances email. The two work powerfully together. Two excellent articles, Chris Crums, writer for WebPro News, “10 Reasons Social Media isn’t Replacing Email“ and VerticalResponse CEO Janine Popick, “10 More Reasons Why Social Media Wont Replace Email. Chris always has great marketing insights. Janine also provides some insightful resources and practices what she preaches for both email marketing and social media. I recommend them both.

    Here are their 20 reasons why social media wont replace email:

    1. People still send hand-written letters.
    2. Nearly all sites on the web that require registration require an email address.
    3. Email notifies you of updates from all social networks.
    4. We haven’t seen any evidence yet that Google Wave really will catch on on a large scale.
    5. Email is universal, and social networks are not.
    6. There are plenty who have no interest in joining social networks.
    7. Email is still improving.
    8. Even social networks themselves recognize the importance of email.
    9. More social media use means more email use.
    10. As far as marketing is concerned, email is doing pretty well.
    11. Twitter and Facebook are fantastic products and companies; but that’s what they are, companies.
    12. Your email recipients are still going to use business email for business purposes.
    13. You can’t easily segment your friends and followers to do targeted marketing (through social media)
    14. You can’t tell who clicked on a link with some social media outlets.
    15. That said, you can’t tell who didn’t click on the link so you can follow up with them with a different message.
    16. You cannot personalize your Facebook updates.
    17. You cannot size your graphics or use more than one in Facebook.
    18. You can’t track how many clicks you got on your links in Facebook.
    19. You are limited to 140 characters in Twitter.
    20. You almost have to have separate social media accounts for your business and your personal life.

    5 Ways Women Business Leaders can use Content and Social to Improve their Business Blog

    June 22nd, 2012

    photo by: Maria Reyes-McDavis

    As blogging has become a mainstream communications tool for businesses, I find that the requests from clients to consult with them about creating or improving their business blogs are increasing. As a woman business leader and business owner, my blog has not only amplified my visibility on a personal level, but has also helped me develop new business alliances I would never have had the opportunity to pursue. Blogging is no longer an adjunct to an overall marketing plan, it’s an essential part of a communications strategy.

    Even though I have been blogging professionally for years, I’m always on the alert for ways to improve my blogging effectiveness. Here are five tips from Lee Odden that offer some really sound blogging basics to get you started or build on your existing blog:

    1. Customer. Problem. Solution.
      Gather information related to what your target audience wants, likes and needs are in relation to your industry, company, products and services. Other audience considerations include the people who influence buyers but may never be buyers themselves—journalists, other bloggers, industry analysts, business and marketing partners, existing customers, current employees and potential employees.
    2. Define the topics.
      Once you’ve decided on goals, audience and key value propositions the blog will communicate, the next step towards constructing a great corporate blogging plan is to identify the topics. The outcome of this exercise is the start of your blog editorial plan. In fact, any content or media produced and promoted through a business blog should be leveraging search engine optimization (SEO) best practices. Being visible through search as well as sharable through social networks is a powerful combination.
    3. What’s the story? Plan the narrative.
      Storytelling is one of the things that’s most often missing in many SEO-centric efforts towards blogging. Planning topics for specific audiences is great, but tying them together through a themed content plan, topics and keywords is even better. That means a story expressed through text, images, audio, video, interactive applications and any other content or media that can deliver the customer/brand experience in a meaningful way.
    4. Attract & grow your audience.
      One of the most effective models for business blogging and community development uses a hub. We like a hub and spoke model of content marketing and social network engagement which allows for a deep, topical repository of knowledge to be supported by a constellation of social networks and other channels of content sharing. The combination of links and off-site engagement can expose the brand’s expertise to the media as well as new audiences that are not currently aware of the brand’s blog.
    5. Set goals, monitor progress, measure results, refine and repeat.
      With any content marketing, it’s important to engage in an adaptable cycle designed to make iterative improvements to content effectiveness. That means based on goals, monitor progress through key performance indicators like  blog comments, links, mentions, referred social network traffic, referred search engine traffic and the behaviors of visitors once they arrive on the blog.

    The five tips above will help you start your blog’s content marketing strategy, but to be truly effective, you will need to continually adapt, change and restructure your social media marketing and monitoring.

    Women Business Leaders: 7 Steps to a Better Business Blog

    January 5th, 2011

    Starting a company blog can transform your business. Instead of relying on a website with the standard “About Us” page, a business blog can take a bland company image and inject a sense of personality, brand identity and vibrancy.

    I’ve been blogging here for the last few months, and I’ve found the process to be both personally and professionally rewarding. I believe it’s become a good repository of ideas and suggestions for women business leaders and my current business contacts. But this blog also serves as a way for potential clients to get a feel for my company dynamic … a virtual way to test the waters and see how the company “fits” with their needs.

    Blogging is a valuable tool for any business, according to featured columnist and blogger Shira Levine in a recent article on American Express’ OpenForum. Shira notes that companies of all kinds … Fortune 500 companies, large businesses, and well-known brands … have joined the blogging world.

    Here are some of the blogging tips Shira offers readers:

    1. Choose a place to host your blog
    Sites like Blogspot and WordPress make it easy for new bloggers to set up and create their company blogs.

    2. Build interest in your company’s viewpoint
    Creating an online presence is key. But keep it short and simple.

    3. Create a voice
    Create your own “corporate” voice through your blog.

    4. Keep a consistent voice
    Whether it’s you, someone else internally, or someone hired outside of your business, make sure the voice of your blog is defined, clear, and unwavering.

    5. Make blogging part of your daily routine
    Treat posting as part of your day’s schedule and it will become easy and instinctual.

    6. Blogging gets the conversation going

    Consumers want to know about the people behind their favorite brands.

    7. Blogs make it easier for clients to find your company
    Having an online blog presence helps customers find you through web searches.  Your blog may be referenced or linked by your clients and appear in several online searches, helping to promote your company’s online presence.

    It pays to connect with your clients through your company blog, but keep in mind that a blog is a living, breathing expression of your company, its values and its identity. Read Shira’s complete American Express Open Forum article