As I have become more involved in social media, both on a personal and a professional level, I often see the same tips and suggestions about social media in online blogs and articles. I thought this list of tips from social media experts was refreshing because it offers advice for women business leaders from real industry experts. Many of the tips are not what you would expect.
I’ve condensed this list from an article by Amy Porterfield, author of Facebook Marketing All-In-One for Dummies.
- Offer live events on Facebook
“To provide additional value and fresh ways for your fans to interact with you, periodically conduct live chat sessions or live webinars or teleseminars,” says Mari Smith, co-author of Facebook Marketing: An Hour a Day.
- Help others who aren’t necessarily famous
“Don’t try to build your personal brand or company brand alone. Go out of your way to look for opportunities to help others and give others credit,” says Erik Qualman, author of Socialnomics: How Social Media Transforms the Way We Live and Do Business. “Easy ways to do this include recommendations on Twitter of others’ work, retweets and hot tips on the comment section of blogs,” Erik added.
- Don’t over-focus on marketing
“All too often, businesses overlook the ‘social’ part of the phrase social media marketing and jump straight into the ‘marketing’ part… to their detriment,” explained Hollis Thomases, author of Twitter Marketing: An Hour a Day.
- Research what your customers are saying
“Stop reading the success stories and best practices to model your social media strategy. Use them for inspiration, but my best advice to you is to go figure out what your opportunity is first,” said Brian Solis, author of Engage: The Complete Guide to Building, Cultivating and Measuring Success in the Social Web.
- Meet people in real life
“You can meet people online, but solidify these online relationships face to face,” says Steve Garfield, author of Get Seen: Online Video Secrets to Building Your Business. Steve founded a networking group that meets in person each month. “What’s very important is that the meeting is free, we never cancel and everyone is welcome,” explained Steve.
- Invest in social media after you do your research
Corporations should gauge their own social business maturity and prioritize spending decisions based on the industry benchmarks, according to a study by the Altimeter Group. “Just as you would invest your personal finances based on your family size, age and market conditions, you should be spending in social business with the same industry knowledge,” Says Altimeter’s Jeremiah Owyang, partner of customer strategy.
- Share the knowledge of experts with your audience
“Get experts involved with your content. Determine who the experts are in your industry. Then go to them and offer to interview them about their hottest new project,” said Mike Stelzner, founder of Social Media Examiner.
As the owner of a strategic communications firm, I was surprised to find a social suggestion on this list I haven’t yet tried. Tell me what your best social media tips are, and if you try any of the tips above, let me know how they worked for you.