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    5 Ways Women Business Leaders Can Embrace Their Femininity

    Women who are running  businesses should detach from feminism and embrace their femininity.

    My daughter started her career in a high stress male dominated industry. We were reflecting on how a woman can succeed in this environment  without becoming masculinised. Women who are running  businesses should detach from feminism and embrace their femininity.

    The truth is that women have been liberated. We no longer need to spend our energies proving that we’re equal. We own our own companies, we assume leadership roles and we don’t have to wear ties to work.

    Here are 5 ways to create this balance while getting respect from both males and females:

    1. Don’t pretend that you’re one of the boys – you’re not. But at the same time don’t play the “us girls” game.  Work at your individuality as a person. Use your unique leadership strengths when dealing with an issue.
    2. You shouldn’t dress provocatively but you also don’t need to wear a burka.  You have a wonderful opportunity to express yourself  and your femininity.  Make sure that you are dignified and professional and let your gender work for you.
    3. It’s OK to talk about kids, make-up and hair but please consider your audience – these discussions may be boring to whomever is listening. Be yourself but remain sensitive to the situation.
    4. Respect both male and female employees. Disparaging remarks about men set a feminist tone and put a line in the sand when there may not have been an issue to begin with.
    5. Watch out for “womens only groups” why would you want to segregate ideas and talent. Position yourself as an entrepreneurial leader rather than a proponent of  “Women rule”

    You have a real advantage as a woman running a business – don’t blow it by  wearing workboots and snarling at men, rather walk around in your stilettos with strength and conviction.

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    6 Responses to “5 Ways Women Business Leaders Can Embrace Their Femininity”

    1. What a refreshing article to read! Thank you! Women should never allow their femininity dictate their business decisions — it is not an issue any more that it is a hindrance in business. Women have SO much to offer, and fortunately, more companies are beginning to see the value they bring to the table. Women need to find ways to leverage the best of what makes them women and never try to be something they are not. Love your tips!

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    3. [...] and I encourage you to check out more of my blogs on this website, especially the blog on embracing your femininity as a business leader. Share [...]

    4. [...] And for more on using your innate feminine talents to achieve business success, see my blog “5 Ways Women Business Leaders Can Embrace Their Femininity” and “Women Business Leaders: Ivanka Trump and the Art of Being [...]

    5. [...] world, I have found that embracing my femininity has worked for me. Please read my blog, “5 Ways Women Business Owners Can Embrace their Femininity” for more ways to empower your feminine [...]

    6. Thank you so much for the wonderful tips you shared, it truly helps.

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