30 Tweeting Tips for Women Business Leaders
As the owner of a strategic marketing and communications firm, the biggest Twitter fear I hear as my clients pursue a social media presence is this: “What should I Tweet about?”
Personally, I enjoy Tweeting and blogging and posting to Facebook for myself and my company. But, as a woman business leader and business owner, I’m not surprised to hear this question. One of the challenges with Twitter is the 140-character limit. Many find this to be the most daunting aspect … how do you say what you want to say in 140 characters or less? For me, that’s not a problem. But I’ve been at it for a while. If I think back to when I first started, I think it was mostly an issue of just doing it. Once you get into the habit, it becomes much easier.
My advice is to give it a try and look over this list of “30 Things to Tweet About,” from blogger Sorav Jain for inspiration:
- New announcements from your brand
- Teaser previews of offerings you are working on
- Related interesting news from the industry
- Trivia related to your product: history, technology, anything!
- Ask for suggestions: people love to help someone out
- Events you are holding: this informs as well as gets you attendees
- Events you are participating in: this shows you are active
- Witty one-liners: this can be (appropriate) jokes, daily wisdom, or just about anything else
- Helping people find opportunities: Helping people solve problems is the best thing you can do to promote your brand
- Popular events: tweet about the upcoming sports events, festivals, etc
- Unexpected developments: Was Gmail down today? Tweet about it!
- Regular industry news: yup, this doesn’t hurt if mixed in
- Sales announcements: Tweet about any sales announcements you might have
- Job openings: Tell people about open positions, both with your brand and at other places you know
- Ask for customer feedback: Invite people to share their experiences with your brand
- Participate in the relevant hashtags, and get more visibility
- Set up and announce tweet chats based on brand-related hashtags
- Follow people and make acknowledgement via tweets
- Thank people who have recently followed you
- Post the latest updates from your blog along with the link
- Direct people to other social media channels you own by tweeting about them
- Search on your brand name and respond to tweets that are about you
- Create Twitter lists of industry-relevant analysts, well-wishers or customers, and announce the lists publically. This sends a positive message to the mentioned people
- Participate in trending topics and viral hashtags to rope in some attention. Ensure your opinions are related to your brand
- Tweet-greet your followers daily. Saying small things like “good morning,” or asking about their health goes a long way in forging ties
- Tweet and tag your best employee of the week. This keeps the staff motivated and gives them a platform
- Announce weekly deal, tweetpon (coupon), etc., and evaluate its viral reach to understand how influential your brand is
- For B2B brands, find out analysts on Twitter and build up conversations with them. Twitter is the best place for making your opinion heard
- Give daily twitter tips on usage of your brand’s products/service or on the basis of the industry expertise. Tips sell well on Twitter
- Make regular #FF Friday Follow recommendations or announce fan of the week with some incentives or freebies to the winners
Many of these tips are extremely helpful and will provide you with ideas for months. I’m always looking for more tips, though, so give me yours and I’ll add them to the list.
