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    3 Ways Women Business Leaders can Embrace Corporate Social Responsibility

    There is much discussion about  life/work balance for women business leaders. I have found that incorporating personal principles and beliefs into my professional life has been most rewarding. I believe that business entities will benefit from incorporating  and maximizing the opportunity they have to “do good” by taking a strategic approach to social responsibility. I would suggest that women business leaders can lead the way in ensuring that social responsibility is integrated into the very core of the business that you operate  — from your team to your clients – what a great opportunity to lead by example.

    So how can your growing company do good in ways that are also good for business?  Here are some easy-to-incorporate tips from  an article by Lynley Sides:

    1. Tie your brand to your social mission as early as possible
    Start now.  Create a brand that makes people feel good about affiliating with it.

    Cause-conscious consumers and employees see themselves as investing in you, not just exchanging money for products or time for a paycheck. If buying your product makes customers feel good and enhances their identity, you’ll be able to command a price that includes that value. You’ll also set the bar higher for your competitors.

    2. Spread the word
    There are lots of ways to give back. You can:

    • operate sustainably
    • treat people well
    • make environmentally friendly products
    • give to worthy causes

    No matter how you integrate social responsibility into your business, it’s important that you let people know right away. The earlier you communicate social responsibility as important parts of your value proposition, the better job they will do at differentiating your company, and the more value you will build as a result

    3.     Make your customers your partners
    Perhaps the easiest way for most growing companies to be socially responsible is through giving.  And if it’s done right, giving can do more than help good causes and create goodwill. It can drive real value for your business. Consumers are nearly twice as likely to buy or recommend a product if it’s affiliated with a cause they care about. And when they’re empowered and engaged by your brand, they will purchase and become advocates for it, sending their friends and colleagues to buy from you too.

    That’s a win for social good and a win for your business.


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