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    6 Ways Women Business Leaders Can Be More “Likeable” With Social Media

    Have you ever wondered why you are drawn to some people and not to others?  What are the factors that make one person more likeable than someone else? When people think about whether they “like” someone or not, most take into consideration basic compelling human characteristics such as kindness, concern, authenticity, care and compassion. As you plan your social media and interactive branding strategy, don’t forget to add these “likeable” characteristics to all of your online and social communications.

    These tips from Dave Kerpen’s article, “6 Ways to Become Likeable with Social Media,” examine the best ways to garner a positive social image.

    1. Listen first and never stop listening
      As tempting as it may be to join the conversation, keep in mind that communication is 50 percent listening and 50 percent talking. Your customers want to be heard and social media provides a channel that really allows you to listen on a large scale.
    2. Be authentic
      As organizations grow large, they develop processes and models to enhance efficiency. Social media provides an opportunity to reverse this trend and actually ‘be human’ in dealing with customers.
    3. Provide value—for free!
      The more valuable content you can share with your fans and followers, the greater the trust and reputation you’ll build with them. Share your expertise without expectation or marketing-speak, and you’ll create an even better name for yourself.
    4. Share stories
      Every brand has at least one story to tell. Social media allows you to share stories with your customers, prospects and the world. Remember, stories humanize brands and make them ‘talk-able’ online and off-line. And they can be told by anyone—customers, employees or management. They just need to be real.
    5. Admit when you screw up, and then leverage your mistakes
      Being able to say “I’m sorry” when you make a mistake goes a long way toward making up for your error. Companies are made up of people and everyone makes mistakes.
    6. Consistently deliver excitement, surprise and delight
      On social media, you’re not just competing with your real-life competitors; you’re competing with all of your customers’ friends and the brands they’re connected to. So the way to stand out is to create as many “Wow!” moments as possible.

    These are great tips to think about when starting and growing your social media presence. Here’s another blog that offers some good ideas for creating a social strategy: Jay Baer’s Social Media Integration Strategies for Women Business Leaders.

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