As a woman business leader and the owner of a marketing firm, I take my job very seriously, but I always welcome the unexpected laugh and am intrigued by the “unusual.” Like most people, I am drawn to humor and fun.
I came across this great post by Vicki Flaugher that really puts online engagement in perspective. It all comes back to being authentic.
- Use more pictures and video
Instead of just your blog posts, resource links and business how-to tips, add pictures and video. You can grab them from Youtube or Flickr, but it’s even better if you create them yourself. Keep it light, relevant, and real.
- Capture candid moments
Taking shots while things are happening now and sharing them in real time is powerful. No more staged photos in a business suit with crossed arms. Make me want to be where you are. Make me feel something. Share your experiences with candid shots.
- Kids, kitties, and nature
These emotional triggers, used responsibly, can give people time to take a deep breath in their busy day. Those breaths are when we reflect on what’s important and who matters most to us. Caring is the currency in social. Demonstrate this value by giving people respite in their day with cuteness and “ahhhh” breaks.
- Hobbies, philanthropy, and sports
Letting people see the inner you gives them insight into your character and values. People will feel they know you better and subconsciously assign traits to you via association. It makes you fun to know. And fun is good. It is very, very good.
- Music, book clubs, travel, and fashion
Vicarious living is a sport for most of us. The way the Internet connects us lets us explore food, exotic locales, and new experiences with a click of a button. As the world becomes flat and more global in connection, this ability to share will only become more and more valuable. So share, share, share. It will pay off.
In being social for business, there is still a line that you don’t want to cross by being too flippant. But humor and spontaneity are easy and compelling online tactics that you can use to bring out your personality. Here is one of my favorite blogs about staying authentic: “5 Branding Steps Women Business Leaders can Use to Remain Authentic.”