Have you ever read a blog or website article authored by an “industry expert,” and wondered how they became an expert? While being a woman business leader and entrepreneur have certainly helped me in my networking and business connections, it wasn’t until I started my blog, became a speaker and joined several select and respected industry trade groups that my “expert” status started to take off.
While I achieved my status as an after-effect of my business activities, the tips below, from an article by Donald Todrin, will guide you toward becoming an expert using a methodical, step-by-step approach:
- Learn about what’s important in your industry today and become current. Every commercial niche has one or more trade magazines. Obtain a few back copies, three at least, and read them cover to cover.
- Note the advertisements. These will also tell you what’s new and important to the industry, as well as what the leading businesses are talking about and selling.
- Write an article and submit it for publication in one of the industry magazines. This often isn’t as hard as it seems. Once done, you are a published writer in the industry.
- Create a website and a blog. Begin to communicate with your market, discussing industry issues and creating an open forum with you as an expert.
- Create podcasts (video or audio) based on your blog entries. Post the video on YouTube.
- Offer to speak at a local college. Offer a professor or department head the opportunity to have you speak at a forum on a subject relevant to you and the educator’s interest group—at no charge, of course.
- Offer a local club, association, or service organization the opportunity to have you speak on a relevant subject – at no charge.
- Run your own seminar. This is a smart way to continue to build your credentials.
- Become a corporate speaker. Being a public speaker at leading businesses and corporations adds to your credentials.
- Send out media releases to the local press. Repeat your credentials and promote your speaking, writing, seminar or whatever you have to promote.
- Join a national trade organization for your industry and offer to write a monthly column on interesting aspects of the industry for the organization’s newsletter or magazine.
- If you can afford it, give a seminar at your industry’s national trade show. Or have a booth, or get on the board or any committee for the organization.