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    5 Branding Steps Women Business Leaders Can Use to Remain Authentic

    As the owner of a strategic marketing firm, I advise my clients on branding, and I have written several blogs on this subject (see the links below).  The key for women — in business and in your personal life — is to remain authentic and true to yourself.

    I have a friend whose life was severely disrupted by her husband leaving her. I suggested that she have a relationship with herself. I was in a similar situation years ago and took this advice from a caring friend. During those years, I was able to define myself and become familiar with my personal brand promise. The next stage of this process is to focus on others as let your originality shine.

    Here is some great advice from a blog I read on The Hiring Hub.

    1. Follow the advertising rule, it’s not about you, it’s about what you can do for the customer.
    2. When you brand yourself, it must be actionable, real and effective.
    3. If you are networking correctly, it’s not about you, it’s about everyone else.
    4. Whatever you write/post/speak about must be relevant and useful for all.
    5. When you post online, you need to actively reach out to your audience.

    I found these tips useful as a way to start thinking about what you are saying, how you are saying it and why you are saying it. For more on branding for women business leaders, please refer to my blogs: “6 Ways Women Business Leaders can Protect their Personal Brand” and “How to Keep Your Personal Brand Intact: 10 Mistakes Women Business Leaders Should Avoid.”

    4 Responses to “5 Branding Steps Women Business Leaders Can Use to Remain Authentic”

    1. [...] pigeonholed. What is your “image” and how are you managing your brand? Read my blog “5 Branding Steps Women Business Leaders Can Use to Remain Authentic,” for some useful [...]

    2. [...] Because branding is part of my business, I am always interested in passing along information to help other women business leaders nurture and grow their brand. For more about branding, please read my blog, “5 Branding Steps Women Business Leaders Can Use to Remain Authentic.” [...]

    3. [...] In being social for business, there is still a line that you don’t want to cross by being too flippant. But  humor and spontaneity are easy and compelling online tactics that you can use to bring out your personality. Here is one of my favorite blogs about staying authentic: “5 Branding Steps Women Business Leaders can Use to Remain Authentic.” [...]

    4. [...] sensitive to how you are perceived by others I know I always talk about being authentic, but I find that being sensitive to those I care about actually takes me out of the victim role. [...]

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