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    Women Business Leaders: Charisma Could be Your Most Important Business Tool

    When I began writing my blog for women business leaders and entrepreneurs, I was adamant that women should not try to be men in the workplace. I remain committed to the notion that women have exclusive talents that can help them get ahead in a male-dominated business environment. I think the biggest mistake is for women to feel compromised because of their gender but an equal mistake is to disrespect their male counterparts and dismiss their inherent strengths.

    In this interview conducted by BNET, successful CEO and business-owner Susan Spencer describes how she uses her femininity to achieve success– even in male-dominated industries, which she outlines in her new book.

    Here are my favorite excerpts from the interview:

    BNET: What can your book teach women about surviving in a male-dominated workplace?

    Spencer: The most powerful tool that women have is being true to themselves. I see too many women trying to survive in male-dominated workplaces by trying to be one of the guys.

    I’ve thrived by embracing my femininity. As a woman, I find I have a set of natural tendencies and abilities. Relying on my innate feminine strengths has been the cornerstone of my success.

    BNET: Could you give me an example of when this has worked for you?

    Spencer: When I started my first company — a tennis clothing store — I had no idea where to begin. So I sat down with my manufacturer, and I hashed it out with him for three hours. I got him to talk to me by being an attentive listener — something I am naturally good at. Everyone likes being listened to, but I’ve found on the whole it’s particularly true of men.

    BNET: What’s the better path to success for a working mother: climbing the corporate ladder or starting a company?

    Spencer: It’s all in the numbers — women are more likely to be discriminated against, passed over for raises and just passed over even when they’re not asking for flextime and a maternity leave so they can raise a family. I think women who are raising a family are better off starting their own company than working for someone else. I find that men are attached to having their employees physically present. Male bosses don’t like it when their employees are not within shouting distance, even if they are still working from home. They feel a loss of control. It shouldn’t be this way — it’s total BS — but I’m not the one who gets to decide.

    Click the link to read the entire BNET interview, “Is Charm the Most Powerful Business Tool Women Have?” And for more on using your innate feminine talents to achieve business success, see my blog “5 Ways Women Business Leaders Can Embrace Their Femininity” and “Women Business Leaders: Ivanka Trump and the Art of Being Underestimated.”


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