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    7 Social Media Tactics Women Business Leaders Should Stop Doing Now


    As the owner of a strategic communications business, I continue to get requests for “social media strategies” from my clients. My advice is that although I believe social media is one of the channels for relaying a solid brand message, I also know it is not the panacea some would believe it is.

    So, as women business leaders and entrepreneurs gather data and get more sophisticated with their social media strategies, I suggest taking this advice from Kipp Bodnar’s article, “7 Things to Delete from your Social Media Strategy Now,” seriously to streamline your use of social media strategy.

    1. Get rid of that huge strategy document
      According to Kipp, the web moves quickly and that 50-page strategy document just holds you and your company back. Ditch the book and make your strategy document a quick and easy reference without including every nitty-gritty detail.
    2. Stop talking about your product
      In today’s social media climate, you need to give consumers what they want if you want them to keep coming back.  So stay away from creating a bunch of promotional content, says Kipp.
    3. Have clear objectives
      Too often, social media objectives are murky, at best. Kipp suggests having a plan for collecting the data and analytics so you can determine if you’ve met your goals.
    4. Create one profile per social media outlet
      A mistake many companies make, says Kipp, is to create many social media profiles for just one company. Community-building is so much easier when you have one community instead of eight or nine.
    5. Don’t use useless links
      Kipp is correct when he notes that many who dabble in social media think that linking their post to the home page is sufficient. It couldn’t be more wrong! Kipp suggests linking to a blog or FAQ page where the user can find relevant information without working to find it.
    6. Chuck the jargon
      In my business, we sometimes use more jargon than we need to. It’s fine to use within the confines of your business, but I agree with Kipp when he says using jargon is a no-no in social media. Remember that rankings are based on common search terms, not words that no one outside of your company uses.
    7. Don’t make assumptions
      I liked Kipp’s idea that content can be re-used for different platforms at different times. So, his point is that you can never assume that posting a blog means it’s done and everyone who needed to see it, did. Rather, that content could be re-purposed somewhere else to receive additional exposure.

    The bottom line is that social media is a moving target, and you really can’t expect to set up your social media accounts and then let them sit. If you want to have an effective social media presence, you will have to put in the time and effort to do it well. Here are some other blogs on social media you might find helpful:

    “Social Media for Women Business Leaders Means More then Just Marketing,” and “Top 5 Facebook Strategies for Women Business Leaders.”

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