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    3 Ways Women Business Leaders Can Create Brand “Super Fans”

    In my business I often rely on referrals, so it’s important to ensure that I not only have satisfied customers, but that I also help my customers become my advocates.

    Women business leaders and entrepreneurs can learn how to turn customers from satisfied and loyal into a virtual “sales force” with these ideas gleaned from an article by Matthew Rhoden. But first, Matthew describes what a “customer advocate” is:

    A customer advocate supports the brand

    According to Matthew, advocates differ from “satisfied customers” in that they support the brand through good times and bad, and will actively react to negative comments about the brand in the online community or by word-of-mouth.

    A customer advocate actively promotes the brand

    These advocates, says Matthew, openly praise the company, products and employees both internally and externally via social media and other channels. They provide feedback about service and quality and sometimes even feel as if they are brand protectors.

    A customer advocate is emotionally attached to the brand

    These customers, says Matthew, feel a sense of ownership in the brand and think of the brand as part of their inner circle.

    The question is, how do you take a loyal and satisfied customer and create a dedicated, persuasive brand advocate?

    Here are Matthew’s steps:

    1-Silence detractors

    If you identify and work with your detractors, you can get at the root of customer dissatisfaction. Then, says Matthew, prioritize the customers and customer pockets responsible for the negative comments, address the issues and correct them immediately.

    2-Build a solid and positive customer experience

    According to Matthew, customer satisfaction and loyalty are critical to the success of any business, so it is essential that every interaction your customer has with your company and its employees is positive. I agree, a happy and satisfied customer is your best customer advocate.

    3-Offer extraordinary experiences

    Rather than just rely on your loyal and satisfied customers to boost your brand, do something that will turn your average customer into an advocate by going above and beyond their expectations. I think that offering special perks, bonuses, coupons or “customer appreciation” cards are all great, but try offering something really different or out of the ordinary to create excitement and brand connection.

    It’s not enough to have a loyal or satisfied customer anymore. Today, more than ever, social media and the online community can help boost your brand, but it takes time and effort. Women business leaders and business owners who embrace this idea will be the ones who achieve the best brand success. Click on the link to read Matthew’s entire article: “Create Brand Superfans.”

     

     

     

     

     

     

     

     

     

     

    3 Responses to “3 Ways Women Business Leaders Can Create Brand “Super Fans””

    1. [...] and your company’s reputation. Here are a few of my favorite blogs on maintaining your brand: “Three Ways Women Business Leaders Can Create Brand Superfans,” and “Six Ways Women Business Leaders Can Protect Their Personal [...]

    2. [...] While this isn’t an exhaustive list, I am sure that you all have many more lessons to share. I have written about the importance of customer service before, and you’ll find more tips in my blog, “3 Ways Women Business Leaders Can Create Brand Super Fans.” [...]

    3. [...] While this isn’t an exhaustive list, I am sure that you all have many more lessons to share. I have written about the importance of customer service before, and you’ll find more tips in my blog, “3 Ways Women Business Leaders Can Create Brand Super Fans.” [...]

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